Tag Archives: off-label marketing

Consumer Watchdog Group is On to Invokana’s Off-Label Marketing

In just 2.5 short years, newcomer Type-2 diabetes drug Invokana has rocketed to the top of the sales market, largely driven by advertisements directed at consumers. These advertisements, however, have raised concerns over how they affect the public’s perception of the safety and efficacy of the drug—often downplaying serious, life-threatening side effects.  Public Citizen, a...
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